![]() ![]() “Consistent analysis of the 6-week, 3-month, 6-month, and annual trend reports helps identify game assets that may be declining in earnings, provide redundancy (too many lanes, hoops, cranes, etc.), or are just not appealing to your customer base for other reasons,” explains Jonathan Betti, senior vice president of sales & business development for Betson Enterprises ![]() But how do operators know which games to get rid of, and which to add? Betson says this starts with understanding the arcade’s card system reports. Trends are always shifting, and technology continues to improve, meaning that operators cannot rest on their laurels. However, once an operator has successfully built an arcade, it’s also crucial to recognise the value of a “game room refresh.” By consistently investing in new games, businesses will be able to maintain and even boost their revenue. The design of the space, the ideal game mix, the choice of prizes, the promotion of the products, and many other aspects are all key considerations. To start with, investing in an arcade involves a considerable financial commitment and careful planning. Betson Enterprises, the amusement equipment, parts, and service distributor, has been sharing insights into why arcade operators should consider refreshing their games rooms.
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